Traffic is one of my favorite things to cover on both radio and TV. Next to the weather, I think listeners find it one of the most useful services a radio station can provide. In fact, one of my most thrilling moments in my broadcasting career came while I was on traffic duty at KCBS.
Unfortunately, in TV, some people use traffic as a fast-track to the anchor seat… or in some cases, the on-air seat in general. Even in radio, it’s often the “starter” on-air gig.
Which is why I was so surprised to see Wikipedia actually has an entire entry dedicated to Traffic Reporting. With details on broadcast traffic industry leaders Westwood One, Clear Channel, and Navteq, the individual who created the article must be an even bigger broadcast traffic nut than myself.